Linda's Corner: Hope - Healing - Happiness

Linda's Corner - Tips for successful digital marketing with Brandon Leibowitz

December 13, 2022 Linda Bjork/Brandon Leibowitz Season 3 Episode 99
Linda's Corner: Hope - Healing - Happiness
Linda's Corner - Tips for successful digital marketing with Brandon Leibowitz
Show Notes

Welcome to Linda’s Corner.   Creating a wonderful product, service or message only benefits others if they know about it.  In this episode, Brandon Leibowitz explains how to reach others through successful digital marketing.   Brandon got his start in digital marketing in 2007 after graduating from college with a degree in Business Marketing.  Now he owns and operates his own digital marketing company called SEO Optimizers.  Where he  helps small and medium-sized companies get ranked at the top of Google. 

Some of the highlights Brandon shares:

  • SEO optimization - What does it mean? How does it work? How do I rank?
  • What are backlinks?  Why are they important and how do I get them? 
  • Free resources to find good keywords
  • Email marketing - how to create an email list and how to make it past the junk pile into the inbox
  • Keep it informational and never promotional
  • How to automate so you can "set it and forget it"
  • Social media marketing - what works and what doesn't
  • Google ads - how ad bidding works and how Google determines which ads are shown
  • YouTube ads - a surprisingly effective and relatively inexpensive marketing tool
  • How to generate "organic" (free) marketing
  • And more

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Also please visit the Hope for Healing website at hopeforhealingfoundation.org for free resources to increase happiness, build confidence and self esteem, improve relationships, manage stress, and calm feelings of depression and anxiety.